An interview with Jussara Bierman - Branding in China

Jussara Bierman is brand leader of Rare HQ in Shanghai, China. Jussara was in Christchurch in 2013 running a workshop on how to brand NZ education into China. In this interview with Jussara talks to Dave discussing branding, understanding the Chinese market and creating relationships. How to utilise and make the most of social media.

Client: Rare HQ