Tags: Marketing and Communications

Live Streaming: Open Democracy in local government.

7 questions for local bodies and city councils to ask before live streaming meetings There’s a cliché that gets rolled out - “if you’ve got nothing to hide then you’ve got nothing to worry about” –...
Posted 04/08/14

Re-purpose video for content marketing

There are many different ways that you can utilise or ‘re-purpose’ video production content so that it works for you across a variety of media platforms. Using content in a variety of ways...

Building a website for business

In 2013 a Colmar Brunton NZ business survey found that only 50% of businesses had a website, while close to 70% of New Zealanders use the web or social media to find or research a business....

On Holiday With Social Media

Welcome back from the holidays. We hope you had a good break, relaxed, forgot about work and generally had a nice lazy time. One question, did you use any form of social media when you were...

A year where content was king

It’s time to shut up shop for another year and what a year we’ve had; radio commercials, podcasts, photos, animation, videos for websites and DVDs, and of course live streaming. We’ve worked...

Video Production: Training videos and Recruitment videos

A picture says a thousand words. This statement has never been truer as companies recruit and train staff for the rebuild of Christchurch.
 Employees are coming into the city from all over...

What content works best online?

Social media is all about content, but that doesn’t just mean words on a screen. People expect a wide variety of content that they can engage with and respond to when they go online. Video...

The testimonial: Your clients sell you for you

Word of mouth marketing has always been the number one way to effectively promote your business to new clients. It's all about trust and if someone I trust says they trust someone then nine...

C-City Brothers: A story of Rock n Roll n Rugby

The C-City Brothers - the ‘number one’ recipe for content marketing success Over the last week some of our work hit the headlines after a song we helped record and produce and then did all...

Podcast: a journalists account of their day of the quake

The recent earthquake off the coast of New Zealand that shook both the city of Wellington and the district of Marlborough was again a reminder of the power and force of nature. Thankfully...

Online video and content marketing

Recently we spoke with Geoff Brash and talked about the extensive use of content marketing to promote their business and software SLI Systems. Geoff is currently Vice President of Business...

Online Video and how to re-purpose for content marketing

Online video and how to re-purpose content across a variety of media channels. There are many different ways that you can utilise or ‘re-purpose’ video content so that it works for you across...

From jellybeans to guerrilla marketing. A case study in creating content from one event.

Tandem Studios was recently invited to present at the annual conference for the Public Relations Institute of New Zealand (PRINZ). The conference theme was 'Enduring relationships, enduring...