Tandem's 3P process

17/07/19

Tandem's 3P process: Plan - Produce - Publish (™) is at the core of everything we do throughout every production. This exclusive process means we work with you to get the results you want to ​efficiently​ ​​create​ ​your​ ​content​ ​on​ ​time​ ​working​ ​to​ ​your​ ​budget.

P1: Plan

The key to good production is planning; you have to have a strategy. In the introductory stages of your project, we work with you on all aspects of the planning: 

  • Creative concept
  • Storyboarding, scripting and preparing interview questions if needed
  • Logistics, such as the best filming location, talent and sourcing and booking a voiceover artist if needed

In this stage of the project, we help you work out: 

  • Who your audience is and where they are
  • What style of content is suitable for your message, (podcast, live streaming, animation, video, photos etc)
  • When the project needs to be completed by
  • The best content options to fit within your budget

P2: Produce

This is where your project begins to come to life: 

  • Filming takes place at the pre-agreed locations and times
  • Once production is complete, we move onto the edit
  • First draft  is created and sent to you for review and any suggested changes. 
  • Second and final draft is completed and sent for final review & changes. 
  • Once these final changes have been applied, we complete the edit, do the audio mix and colour grade , so it looks and sounds great. Changes can be accepted after this stage but will need discussion around budget and deadlines

During this stage of the project, it’s important to remember: 

  • Stick to the Content Plan: This will help you achieve what you want in the time you have, and to the budget you've set
  • Don’t over-create: Avoid the mistake of trying to cram too much into a video. Less is more! If you need to tell a longer story, break a video into separate parts - this way the viewer can choose to watch every video or just the video that suits them

P3: Publish

The final stage of the project is making sure your content can be found and shared. 

  • All files are formatted and optimised for the agreed and preferred media channel.
  • The project is then archived and backed up internally for 24 months.
  • We review the project internally and with you to make sure you’re happy

A final point to note here is to make sure you’ve got a plan for where your content will be found. This is part of the content planning stage at the beginning. The best solution is to either create a website that’s easily updated, searchable and allows for ease of sharing or create a YouTube channel, where content can easily be found.

Tandem’s exclusive 3P Process: Plan, Produce, Publish (™) ensures you are involved every step of the way,  as we provide a ​great level​ ​of​ ​service​ ​and​ ​value​ ​to​ ​create​ ​content​ ​that​ ​engages​ ​and​ ​connects. 

With our experience and expertise, you’ll get exactly what you want with the added value of our ​professional teams ​throughout​ ​New​ ​Zealand​ helping deliver on time and on budget. ​ 

We know​ ​what​ ​we’re​ ​doing, we’re creative,​ ​we​ ​make​ ​it​ ​easy​ ​and​ ​we​ ​make​ ​it​ ​fun!

To find out more please contact us today: info@tandemstudios.co.nz, 0800 222 600.