Kiwicare Case Study – Be Sure with Gro-Sure
It’s an exciting time for Kiwicare this week as they launch a new product range into New Zealand – Gro-Sure.
Tandem has worked with the team at Kiwicare to help with the promotion of the Gro-Sure range with the making of television commercials, ‘How To’ videos for social media and web, creating native advertising campaigns, writing articles, blogs, and more.
Tandem’s managing director Dave Dunlay says “It's not often you get to be involved in a brand new product launch so we relish any chance like this to truly become part of the Kiwicare marketing team and helping create such a variety of content.”
After coming together for several planning meetings with the team at Kiwicare to find out the brief, learn more about the products, and understand Kiwicare’s vision, Tandem went to work.
One team worked on organising the script outlines, storyboards, location scouting, and finding talent for the TVCs, while another set out writing articles and pulling together images and everything else that was required for the native advertising campaign for Fairfax and NZME.
“The big advantage for Kiwicare in working with one content production team is clear and easy communication and vision across so many media channels but it's also very cost effective to work this way,” Dave says.
You can see the Kiwicare Planting Magic TVC here.