Comma Podcast: Magazines in a digital age

19/04/16
Digital Age

Comma Podcast: magazines in a digital age

In this exciting digital age having a wide range of media choices such as television on demand, news and information content at your fingertips, and online radio is great, but where does this leave magazines? On this week’s Comma podcast we spoke to Ben Fahy who is the editorial director of Tangible Media (www.tangiblemedia.co.nz) about the place that magazines hold, and their future.

Magazines still have a high value, and they can define what you are interested in. They filter the information unlike Google where you yourself need to filter the information and determine what is accurate and what is not. With that comes the danger that you’ll always find the information you need to support what you want, as you only see things you are interested in not the information you didn’t know you need which is available from traditional media such as magazines.

There is still a demand from the public to be able to buy magazines in physical form. For example, an example in the podcast is about a grandfather who still likes his vinyl records – they are tangible, can be touched. We also put more effort looking into what we have in our hands than what we can see on the screen. When subscribing to a magazine, it’s delivered to your door, it’s in your hand and you will read it. Whereas, if you have the magazine on an app, it’s not so much in your face and you lose not being in a habit of reading it and being creatures of habit we like having habits!

Fahy believes there can be different types of values placed on different types of reading. For example, we see an article online and not pay much attention to it but if we see the same article in the newspaper on a bench, we will actually read it as there are no distractions such as ads etc.
 

Comma Podcast

With so much media available, that has decreased the price which is the main challenge to traditional media of all kinds are facing e.g. online newspapers. Magazines are a bit different however compared to the news media model. They are about people’s interests and people will always pay for what they are interested in whether in print or in real life. Hear the full Comma podcast here: iTunes, Comma Podcast