Social Media and Smartphone Facts and Who Uses What

14/04/14

Review of Why Men Look For Business & Love While Women Seek Games & Knowledge

Social media and mobile use give us a treasure hoard of insights about our general habits as a community. So it’s only inevitable that we find numerous surveys about the two platforms based on one of the most popular categories: gender difference. These converging platforms are considered to be one of the biggest disruptive trends, as trivial as changing society’s shopping habits and critical as changing government through popular revolutions. And as in real life, men and women differ in using social media and their mobile devices.

We’re already familiar with the disparity in words used by both sexes. We have a comprehensive collation of words used by men and women in their social networks, which, interestingly, showcases the f-word as one of the favourites in men’s comments and posts.

Likewise, we’ve shown before in our previous infographic how women dominate men in social media; this time, we want to dig deeper using the recent studies on social media and mobile use by Pew and Nielsen, among others.

social media usage statistics
 
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The raw data:

The biggest disruptive convergence today is fuelled differently by both sexes. In this infographic we look at the different ways that men and women use social media and mobile technology.Social media outlookMen and women use social media differently. Men are more likely to use social media for business or dating. Women are more likely to use social media for relationships, sharing, entertainment, and self-help. In terms of usage that men are more likely to engage in than women, 27% of men are more like to use social media for business reason compared to 22% for women. Also, 13% of men are more like to use social media for dating compare to just 7% for women. One the other hand, 65% of women are more likely to use social media to stay in touch with family and friends compared to 53% of men. For blogging and photo uploading/sharing, the likelihood is 28% for women and 23% for men. 48% of women are more like to use social media for entertainment compared to 45% of men. 37% of women are also more like to turn to social media for how-to information compared to just 30% of men. Men and women also differ in their reasons for using the top social networking site Facebook. Seeing photos and videos: 39% (M) 54% (W) Sharing with many people at once: 42% (M) 50% (W) Seeing entertaining or funny posts: 35% (M) 43% (W) Learning about ways to help others: 25% (M) 35% (W) Receiving support from people in your network: 16% (M) 29% (W) Online brand interaction Men and women also differ in the way they interact with brands online, such as in their reaction to digital promos. U.S. men prefer quick access to deals or information and are more likely to scan coupons or QR codes (56%) than women (39%). U.S. Women, on the other hand, are more like to take action on paid online advertising and are more likely to like or follow a brand for deals (71%) than men (18%) Globally, women (48%) are less likely to respond to social media ads than men (42%). Women (59%) are less likely to respond to mobile text ads than men (52%). Men and women also differ in types of online ads that resonate with them. Men like themes that have to do with cars, sports, action, or sex. Women like themes that are sentimental, family-oriented, or those that have something to do with real-life situations, pets, and kids. Men and women use mobile differently Women are more likely to go for sharing, camera, games; while men for video, news, GPS. Messaging 81% (W) 77% (M) Talk 77% (W) 76% (M) Email 66% (W) 66% (M) Visit websites 64% (W) 62% (M) Social network 57% (W) 47% (M) Games 38% (W) 28% (M) Download app 27% (W) 26% (M) Camera 26% (W) 19% (M) Watch video 13% (W) 17% (M) Listen to music 12% (W) 13% IM/chat 13% (W) 11% (M) GPS 11% (W) 13% (M) Read newspapers 7% (W) 10% (M)