Old Spice spices up YouTube

23/07/10

“Smell like a man, man,” – that’s the message spicing up YouTube at the moment.

It’s a very clever viral-marketing campaign on an old spice – Old Spice. The Isaiah Mustafa-hosted ads have been ranked YouTube’s number one most-viewed of all time in the Sponsors rank, holds this week’s and this months most-viewed top spot – globally.

 

Old Spice is keeping its customers interested by releasing the ads slowly over a period of time.

Here’s what all the fuss is about:

‘The Man Your Man Could Smell Like’:

The point-of-difference with these commercials is that the Old Spice’s Isaiah Mustafa personally responds to those who leave comments. Watch:

@aplusk (actor Ashton Kutcher):

He even does marriage proposals:

And responds to pretty much anything: