Comma Podcast: digital strategyDigital strategy, what is it and how do we tailor it to make it relevant to each business. In this week’s Comma Podcast we spoke to digital strategist Miranda...
Comma Podcast: magazines in a digital ageIn this exciting digital age having a wide range of media choices such as television on demand, news and information content at your fingertips, and...
The 3-P ProcessContinuing in our series looking at content marketing, and we come to a strategy we developed at Tandem - the 3-P Process – Plan, Produce, Publish.Marketing products in unique...
Article taken from nzherald.co.nzCheck out Tandems original blog that the below article was picked up from.Radio New Zealand's ad blunder for John Campbell's showAn advertising campaign for...
RNZ’s Radio with Pictures™ blunderA slight dampener has been put on Radio New Zealand’s first brand campaign in years as they were unwittingly using a Tandem trademark – Radio with Pictures™....
, content marketing history
, the furrow
, michelin guide
, media sharing
, attracting customers
, Online Video
The history of content marketingIf you think of content marketing as corporate storytelling, then it’s easy to see how far back it goes.Looking back at the first blog in this series, where we...