Online
Tandem is a digital agency creating content for online marketing, communications, advertising and sales.
Working New Zealand wide, and internationally in the online space since 2005 (doesn’t sound long but we’ve been there since the beginning!) Tandem is now one of New Zealand’s leading producers of online audio and video.
Using this experience and expertise Tandem can guide you through the process of connecting you with your online audience, using social media, online video, podcasting, and blogs.
Case Studies
Tandem came up with a solution for the New Zealand Parliament making full sittings available online. We designed and built the website and have employed a team of editors to manage the website.
Alpine Ice required a solution to update visitors on the progress of their redevelopments. We designed and built a blogsite plus trained staff on how to use it.
Energy Awareness Week offered a series of seminars to Christchurch residents on how they can save of Energy Costs. We recorded, edited and hosted the seminars online to make them available on demand. We also built and designed a blog.
Website and Blog Design
Tandem specialise in creating unique, fresh websites to appeal to your businesses target market. We make it easy to update your website with user-friendly content management software, which means your website will always be fresh and up to date. These sites are simple and effective – rather than being large and difficult to navagate, they are for a single purpose, and therefore very easy to use. A blogsite is a perfect vehicle for a news page, newsletter, or podcast show.
Ongoing content creation
As well as creating the online spaces for content we can also provide ongoing content for these platforms, such as blog posts, video blogs, podcasts or all of these. It’s very important to keep information fresh on your site, and if it it is allowed to go ’stale’ then it can seriously harm your reputation and the efficacy of your site in attracting customers.
How many times have you been at a website where the most recent news on their news page is two years old? We can make sure content is always kept fresh and relevent so that you don’t have to worry about coming up with new stories to tell each week.
Blog Strategy
The key to Social Media is creating conversations with your online audience.
Enter the blogsite – a powerful vehicle for regularly informing and sharing information with the conversations then becoming part of your ongoing content. Each time new material appears on your blogsite your ranking increases through search engines such as Google – so your blogsite becomes a self perpetuating marketing tool!
And blogging is the number one way to receive direct market feedback. As you monitor your blogsite you are able to respond to comments or situations instantly.
Increasingly your target market is searching for personal recommendations online before making a buying decision. Do you need a blogsite? Tandem will consult with you, build your blogsite and consult regularly thereafter to ensure it’s fresh and relevant.
Social Media Strategy
Tandem specialise in Social Media consultancy and content creation.
We bring an understanding of traditional marketing to Social Media and will develop your online strategy from that base. With over 4 years experience in this relatively new and yet critical area, Tandem understand how to maximise Social Media applications. We also understand the need to have fresh ongoing website content that’s relevant to your target market.
