“Smell like a man, man,” – that’s the message spicing up YouTube at the moment.
It’s a very clever viral-marketing campaign on an old spice – Old Spice. The Isaiah Mustafa-hosted ads have been ranked YouTube’s number one most-viewed of all time in the Sponsors rank, holds this week’s and this months most-viewed top spot – globally.
Old Spice is keeping its customers interested by releasing the ads slowly over a period of time.
Here’s what all the fuss is about:
‘The Man Your Man Could Smell Like’:
The point-of-difference with these commercials is that the Old Spice’s Isaiah Mustafa personally responds to those who leave comments. Watch:
Life In A Day is a world-first global experiment to create the largest user-generated feature film – a documentary, shot in a single day, by YOU.
On July 24, you have 24 hours to capture a glimpse of your life on camera. The most compelling and distinctive footage will be edited into an experimental documentary film, executive produced by Ridley Scott and directed by Kevin Macdonald.
Kevin Macdonald is an Oscar-winning director of films such as The Last King of Scotland, Touching the Void and One Day in September, and Ridley Scott is the director behind films like Gladiator, Black Hawk Down, Thelma & Louise, Blade Runner and Robin Hood.
Life In A Day will premiere at the 2011 Sundance Film Festival and if your footage makes it into the final cut, you’ll be credited as a co-director and may be one of 20 contributors selected to attend the premiere.
Tandem is sad to see the loss of the man known as the ‘Waimate warrior’.
Eric Batchelor, one of New Zealand’s most highly decorated World War 2 soldiers, died in Waimate, South Canterbury, on Saturday, and is being buried with full military honours today.
Sergeant Batchelor, who would have turned 90 in August, was twice awarded the Distinguished Conduct Medal (DCM) for conspicuous bravery during the Italian campaign, an award second only to the Victoria Cross.
He was mentioned in dispatches, and fought at El Alamien in North Africa, and Monte Cassino in Italy, both key battles for New Zealand troops.
Mr Batchelor was promoted to sergeant in the Italian campaign, gaining a reputation as an effective search and destroy operator with the nickname “The Ferret”.
Leading a platoon of mainly West Coast South Island infantrymen, he became a specialist in working many kilometres behind enemy lines at night, a skill he owed to his New Zealand childhood.
In later years, long after the war, he admitted he had not been a “very bright” school pupil and spent much of his younger days roaming the hills in and around Waimate shooting rabbits or “sneaking around at night raiding orchards”.
His first DCM was awarded after he captured a group of Germans after a fierce close quarter fight in a small house behind enemy lines.
His second came from a similar engagement two months later when he and three New Zealand soldiers, working well behind enemy lines at night, came upon a remote house.
Tandem met Eric when filming the documentary ‘Citizen Soldier’ last year. Eric and his wife welcomed us into thier home, made cups of tea and offered biscuits, with Eric then warmly sharing his experiences in World War Two. This video is with Eric from that documentary. (Full story at the ODT)
A big part of the digital revolution over the last five years has been in digital cameras used for producing content. Once a high-end camera used for TVCs (television commercials) or documentaries would’ve cost many thousands of dollars. Now, for just a few thousand dollars, you can buy a quality camera that shoots in HD (High Definition) and captures superb image quality with low noise and natural colour.
The Canon EOS 7D is one such camera that fits this description and is now being used worldwide for music videos, TV commercials and even in the production of TV shows and cinema.
A local film maker – Logan McMillan from Gorilla Productions – has been using the Canon 7D for the last 18 months and most recently won the V48HR Furious Filmmaking competition for the best cinematography for New Zealand.
Logan has used the 7D and worked with Tandem on numerous projects including the documentary he filmed and co-directed last year with Tandem’s Dave Dunlay – Ake Ake Kia Kaha, Citizen Soldier (the excerpt from that documentary is below). Logan is again working on another documentary with the team here at Tandem and it was while on location that Dave got this short interview with Logan about the joys of the Canon 7D:
Here’s a piece from last years Citizen Soldier Documentary:
In 2008, it won the APRA children’s song of the year, and now a new accolade – the New Zealand Post Children’s Choice book award.
So, what makes Craig Smith’s children’s book and song The Wonky Donkey so popular? It might have something to do with this little question – What do you call a donkey with only three legs, one eye, likes to listen to country music, is quite tall and slim, smells really bad, gets up early in the morning and hasn’t had any coffee, is always getting up to mischief but is quite good looking?
Catch the interview we had with Craig this week, as part of our Fresh Ideas section:
Craig doesn’t just make content for children. He recorded part of his album, 45 South, at Tandem Studios. He has also signed to another book with the song Willbee the Bumblebee. That’s due to be released in October 2010. In the meantime, stay entertained with The Wonky Donkey:
One of the recent talks at TED was with Adam Sadowsky whose team was in charge of building a massive Rube Goldberg machine for OK Go’s music video – This Too Shall Pass.
Adam tells the story of the effort and engineering behind their labyrinthine creation that quickly became a YouTube sensation.
Christchurch-based band Dukes have won best video at the 2010 Juice TV Awards.
Dukes, which is made up of Matt Barus, Jo Barus, Brad “The Kid” Banks, L.A. Mitchell, and Fausia Fialele, won the Grabaseat Video of the Year for Vampires…
Here’s the full list of winners:
Dickies Best Hip Hop Video: J Williams feat Scribe – You Got Me McKenna Break Thru Video: Ivy lies – Addicted Real Groove Best Electronic Video: Kids of 88 – Just A Little The Quadrant Best Group Video: Midnight Youth – Cavalry Guitar Hero Best Rock Video: Shotgun Alley – Look At Me Now Music Works Best Metal Video: In Dread Response – Cannons At Dawn Sunday News Best Solo Video: Dane Rumble – Cruel Juice TV Best Indie Video: Crescendo Mafia – I Told You So Stenilager Pure Best Roots Video: Fat Freddy’s Drop – Pull The Catch Samsung Innovation Award: J Williams feat Scribe – You Got Me Grabaseat Video of the Year: Dukes – Vampires
The team which took out top honours at Christchurch’s V48HRs film competition was pretty surprised by the accolade.
It was Gorilla Team Gorilla’s fifth year at vying for the furious film-making win and team leader Logan McMillan (from Gorilla Pictures) says the high calibre of the other entries made it a very strong regional final.
“There was probably two other teams I thought might’ve been better than us, and also because we’d already picked up the prizes for the sexiest film and best cinematography, I was pretty surprised to see our name come up on screen when they announced the winner,” says McMillan.
Coincidentally, Gorilla Team Gorilla completed their post-production work for Death in the West at one end of Tandem Studios, while regional runners-up The Outwits, worked at the other.
V48HRs is New Zealand’s largest filmmaking competition, taking place over one weekend in six cities and it’s a great opportunity for experienced and novice filmmakers to make a short film within 48 hours.
McMillan’s Death in the West can be seen at the V48HRs Grand Final on C4 May 20, 9.30pm.
Following on from our previous post here is another excerpt from the Tandem Documentary Citizen Soldier.
This piece follows the men from 2Cants Battalion Group through the 2nd World War campaigns through Crete, Greece, Nth Africa and the hell that was Italy.
If you live in Christchurch you can see the full documentary on local TV station CTV this Sunday, ANZAC Day.
This weekend, experienced and budding filmmakers alike will be doing their best to make magnificent films of up to seven minutes in length in just 48 hours.
The 48 hour film festival is stressful, fun and manic all at the same time, especially as the filmmakers don’t know what genre (thriller/romance etc) they will be shooting until the start of the competition. All creativity (writing, shooting, editing, and adding a musical soundtrack), must occur within the 48 hour window beginning Friday evening at 7pm and ending Sunday at 7pm. To add to the mayhem, they must also include some random elements.
In years gone Toby Ricketts (from Tandem) has teamed up with Andy and the guys from The Outwits and this year they’ll again be entering and using Tandem Studios as a base, but… at the other end of Tandem Studios, Logan McMillan from Gorilla Pictures will be working with his team on their entry, so a very busy weekend in the studios.
Let the battle of the films begin!
Heres the film that The Outwits won the Christchurch event with back in 2007. Toby is one of the henchmen in the film and he mixed the audio, as he will again this weekend.
