Categories: Journalism

If something goes wrong in social media what should you do?

Don’t forget there are real people out there! A common mistake when engaging in social media is to forget that there’s a global audience out there. This is because while you are broadcasting to a lot...
Posted 09/04/14

The testimonial: Your clients sell you for you

Word of mouth marketing has always been the number one way to effectively promote your business to new clients. It's all about trust and if someone I trust says they trust someone then nine...

Podcast: a journalists account of their day of the quake

The recent earthquake off the coast of New Zealand that shook both the city of Wellington and the district of Marlborough was again a reminder of the power and force of nature. Thankfully...

From jellybeans to guerrilla marketing. A case study in creating content from one event.

Tandem Studios was recently invited to present at the annual conference for the Public Relations Institute of New Zealand (PRINZ). The conference theme was 'Enduring relationships, enduring...

A new form of journalism

The idea of journalism is being taken to a whole new level on the internet with the introduction of NewsTilt. Much like blogging, it's a service for journalists to build an online brand by...