Champion Canterbury Business Awards

23/09/15

Video and motion graphics at last week’s Canterbury Employers’ Chamber of Commerce Champion Canterbury Business Awards were created by Tandem.

The awards have been running since 2003 and they recognise and celebrate the excellence, innovation, and success of businesses and charities in the Canterbury region. The programme culminates in the largest business awards ceremony in New Zealand with numerous high profile guests in attendance. Last year was the most successful year of the awards programme yet, with a record number of entries, and over 1,230 guests attended.

In the weeks leading up to the event, Tandem met all the finalists as they visited the studio to create a video. A green screen was set up, and one, or sometimes half-a-dozen people at a time, filmed a 30-second video about their organisation. These videos were then played at the awards as each finalist was announced.

Tandem took a skilled team to cover the event. This included running the venue’s big screens for the night with the 3D motion graphics, imagery, and sponsor announcements; running the social media coverage by posting out through CCBA’s different social media channels (Twitter, Facebook); recording videos of all the winner announcements; and taking photos of the guests and finalists throughout the evening.

And Tandem’s event-coverage fun doesn’t stop there! A fortnight ago, the team worked on the Christchurch Cultural Festival. This is the second year we have covered it, and this year was even bigger than before!

The festival featured traditional and contemporary performances by over 70 of Christchurch’s primary and intermediate schools and children’s performance groups, representing over 10 different nationalities. The festival held its first show in 1981 and is the only event of its kind in New Zealand.

Tandem covered all the performances held over the five days and nights, with four cameras, mixed live from the OB van. All performances were edited down and posted onto the festival’s YouTube and Facebook pages within 24 hours of the performance for parents, grandparents and anyone else who wanted to watch the show.


Tandem Studios Managing Director Dave Dunlay says “We had a massive amount of positive feedback from schools on the turnaround and the way the event had embraced the digital age of using YouTube instead of charging them for DVDs which in the past they would have had to wait weeks for.”

Tandem Studios Managing Director Dave Dunlay says “We had a massive amount of positive feedback from schools on the turnaround and the way the event had embraced the digital age of using YouTube instead of charging them for DVDs which in the past they would have had to wait weeks for.”

During last year’s festival, the videos on YouTube channel had 54,450 views, and 237, 829 minutes were watched online. This is during the festival alone! And their Facebook page was visited 43,353 times, with the total number of impressions (number of times any content associated with the cultural festival) was 189, 846 times.

These are very big numbers and indicate how a show or event can create online content that if uploaded quickly will be viewed ASAP and shared out among friends and family. This real time coverage is a positive finish to any event and an attractive option for sponsors to reach more people in an online digital space.