Social media: Five questions to answer before starting
“Do I or don’t I?”
That’s the question most businesses and organisations have when it comes to social media.
Using social media is a commitment and requires resources, just like any other marketing or communications platform.
Social media is a long-term game rather than a short-term fix. Developments in social media happen quickly so it’s important to regularly review your business or organisation’s position on using social media.
An example of the long term game is the Ellerslie International Facebook page. Tandem created and manages this page for Ellerslie but it’s only in the last two years the community has grown to a size that it is now having a major impact on promoting the show and communicating with show fans and other stake holders.
The page now has close to 10,000 likes and we’ve noticed this year that conversations are now happening within this community of gardening fans. We will often kickstart ideas or conversations but the community quickly takes over. It’s a joy to see and importantly it means the Ellerslie Facebook page is a place where the community and followers self manage a lot of the content: It’s their page.
So to see if your business should be using social media answer the following five questions:
1/ Do your key audiences or clients use social media?
2/ Do you want to stay in touch with what others are thinking and seeing? Broadcasting is one thing, but listening is more useful.
3/ Do you want to connect with people on a personal level? When handled properly, social media is great at letting people get to know you a little better.
4/ Do you want increased search engine rankings? Social media profiles frequently rank highly with major search engines.
5/ Do you want to be recognised as an expert? You’re in your job for (hopefully) a good reason; show your expertise.
If you answered yes to three or more of the above questions then you need to be using social media.
Starting social media is a commitment but if you start small, stay consistent and play the long game there is no doubt you will get value for money. More importantly you get to hear first hand what your clients think about your business and services and can react quickly and positively.
How to start with social media is the next question and thats what we can answer next week with tips on starting your social media strategy. We will provide steps you can implement to continue and grow your social media, and also determine which social media channel to use to connect with those clients online.