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TED: engineering a viral music video

One of the recent talks at TED was with Adam Sadowsky whose team was in charge of building a massive Rube Goldberg machine for OK Go’s music video – This Too Shall Pass.

Adam tells the story of the effort and engineering behind their labyrinthine creation that quickly became a YouTube sensation.

Related posts:

  1. Step aside TV: majority watch online video
  2. CHART: more than just music
  3. The pros and cons of producing videos in-house
  4. Pass It On

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