When Wood River Hawes rebranded themselves to become E3 Accountants, they approached it in a simple manner: they asked their customers what they wanted, and they commissioned Tandem Studios to produce a video to explain E3′s fresh approach to accounting.

When people visited the E3 site they were met simply with the Tandem Studios-produced video and a Contact Us link.

Watch it here:

As you will see in the video, E3 Managing Director Jamie Tulloch says business owners told him what they wanted most from their accountant – fixed-price accounting, delivered on a fixed day at the lowest tax rate possible.

So, Tulloch built a whole new business model to raise the bar on the delivery of accounting services.

Firstly, they renamed the business E3 Business Accountants: E for energy, E for enthusiasm, E for enterprise. He says that “with these core values at the heart of the company, we now make five bold promises”.

Promise – to prepare annual accounts for a fixed price
Promise – to deliver accounts on a set day
Promise – to get tax down to the lowest rate possible
Promise – to answer emails with 24 hours
Promise – to give you a fee rebate if you pay your accounting fees early

Tulloch says that the video enabled E3 to “bring alive the often anonymous people found working behind websites. Because we were making promises about fixed prices and fixed delivery dates, the promise needed to carry the extra credibility that only a personal endorsement can give.”

He says, “only video could carry our brand promise to the desired level.”

Visit E3 Accountants website: http://www.e3accountants.co.nz

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